Umai Communications Ltd.

About Us

Umai means “delicious, great” in Japanese.

Umai Communications Limited is a PR and marketing agency, founded by experienced media worker since 2009. We offer all-rounded, professional public relations, marketing plan, and products promotion one-stop services, including press conferences arrangement, promotional event management, and marketing strategic plans advisement etc.

We are aiming to provide outstanding professional service, just as our name – Umai! To marketing and promoting your brand and products into another level, with our experienced and energetic team.

UMAI とは、日本語で “美味しい、巧み ” の意味。

Umai Communications Limited は2009年に設立致しました、マーケティング・広報・PR サービスを提供するPRエージェント(広告代理店)です。プロフェッショナルなPR、市場分析/戦略、メディア取材のアレンジメントやプロモーションイベントを含む多彩な商品プロモーションなど、多種多様なサービスを提供しております。

弊社の社名のよう、プロフェッショナル且つ優れた “うまい(巧)” サービスを提供するよう心がけております。弊社の優秀なチームと共に、クライアント様の商品(プロジェクト)を新たな領域へと誘います。

Services

Business analysis
Marketing plan advertisement
Public relations strategic plan
Media pitching and liaison
Press conference organizing
Seminar and event organizing
Advertising advices
Celebrities and guests RSVP
Coverage and interviews follow-up
News clipping
Project review
Event Management
Photography, production and design

Business Analysis and Marketing advisement

Understanding not all business partners are well established with identical directions, fresh and new brands and products are required further advices for their business development. Umai Communications provides special service for business analysis, to search and define the most effective solution upon our client. Reviewing our experiences, we offered business analysis and advices to new arrived products from another countries. Our local insights of business are essentially helpful for foreign brands and products on promotional strategies.

Public relations Service

After knowing the marketing way to go, we start our PR services with tailor-made plan. First of all, we will suggest a list of press and media for coverage pitching. We analyze all press and media circulation and data, to make the best approach for our partners. As mentioned, Umai is found by an experienced media worker. We have excellent relationships with a wide range of press and media platforms, which enhances our power on pitching abilities. Our strong networks lead us to a successful media coverage results, with possibly over million dollars face values on coverage.

Press conference seminar and event management

A successful press conference and event will lead a big money comes to your pocket! Costumers knowing the brand and products by all sorts of advertisements. Umai organized numerous press conferences and events, and we aimed to maximize the effectiveness of the overall promotions.

Rather than traditional stage conference and event, we generate all kinds of creative ideas such as roadshows, truck promotion, tram touring, roadside exhibitions and further upcoming ideas, aimed to draw the public attention on the promotion / brand we are promoting.

Advertising advices

Of course only conference and event are not enough for long-term promotion, Umai provide follow-up advertising plans and choices, to achieve in higher and satisfied returns. Although we are not advertising company, marketing and advertising ways would be still in our researching areas, which can give professional advices in multiplatform advertising strategy. Ad such as traditional newspaper and magazine pages, digital formats on web and apps, or even soft-selling at blogs, Instagram and YouTube videos; we can get you the best quotation and plan in the most efficient way!

Celebrities RSVP

For events and conferences, celebrities as guest usually are the main reason for press to attend and cover for. Umai would make a list of celebrities for RSVP to our partner according to the style of product, and get the maximum exposure by picking the right persons to attend.

Inviting and quoting celebrities’ attendance fees and sub-charges are essential on balancing our budget; we would make the best negotiation for our partners, to get of most satisfied coverage with minimum cost. Therefore, we have high standard on research and filter on RSVP lists.

Coverage follow-up and news clipping

So we done all the media pitching and ads promotions, how can we estimate for our revenues and returns? That’s the reason Umai providing coverage follow-up and news clipping services.

After we pitch with different presses, we would make sure the publication date and jot the size and value for each article, to compare with normal advertising plan. So, our partner would have a clearer picture on their promotion and revenues. Besides, the hard copy of news clipping report would be given after project ended.

Project review and conclusion

Our partners’ options are the best for us to improve our services. Project review with partner and teammate are necessary by time to time. Umai is highly appreciated for our partners’ trust and honored to serve in our best effort. We take every advice as our precious lesson, so please feel free to tell us your thoughts and feeling! In conclusion, Umai is your best partner on PR, market, and event management with one-stop servicing package. Our professional team aim to make the most enjoyable experience for you while working of us.

Job references

Client

The Tomatoman

Japanese noodle restaurant The Tomatoman opened their first branch in Hong Kong in October, 2019. Umai used the strong networks with press and KOL, led around 110 coverages result.

MEN-YA TAKEICHI

Japanese Ramen brand MEN-YA TAKEICHI opened their first branch in Hong Kong in May, 2019. Umai provided all-round PR and marketing services to them, including Facebook page management.

Hong Kong Day

Hong Kong Day is a fast-food chain launched by Maxim's Group. Umai invited 20+ press and KOL to their new branch opening event. We led around 110 coverages and over 3 million dollar face value in result.

MiMiDi

MiMiDi is a cart noodle restaurant handled by Maxim's Group and Kitty Yuen, a Hong Kong radio DJ and artist. Umai invited a wide range of press and KOL to the opening and tasting event, which led to a successful media coverage result.

Tora Tetsu Teppan Yaki

Fine teppanyaki restaurant Tora Tetsu Teppan Yaki opened in August 2019. Umai provided all-round PR and marketing services to them, including press release write-up, media day and Facebook page management etc.

Gyu Sou Ichuya

Gyu Sou Ichuya is a restaurant masters skewers and shochu, which is opened in June 2019. Umai provided PR service including press release write-up and press shooting arrangement as well as tasting event management.

Calligaris

Calligaris is an Italian furniture brand. Umai provided PR service to them including press release write-up, arrange media interview etc. for their new creative project in 2019.

Ya Rou Stone

Ya Rou Stone is a fast-food style steak restaurant. Umai provided all-round PR and marketing services to them, including press release write-up, Facebook page management etc.

Event

Miketsukuni Food Fair (2019 ~ 2020)

Miketsukuni Food Fair started in 2019 to promote food ingredients from Fukui, Awajishima and Shimashi to Hong Kong people. Umai also produced 10 videos and broadcasted on NOW Media.

MIZUNASU Tasting Session

Umai assisted Jetro Osaka to hold a tasting session in Hong Kong. Umai handled all events copywriting translations, RSVP, venue booking and coordination work etc. between Hong Kong & Japan.

Niigata Sake Festival in HK

A Niigata sake tasting event held starting from 2013 to 2019, up to 30 sake Breweries and over 350 guests were attended each year.

Emperor’s Birthday Reception

Umai worked as a coordinator to provide dishes made by Japanese chicken for Japan Chicken Association in Emperor’s Birthday Reception.

Fukui Business Matching Session

Umai helped Fukui prefecture of Japan to hold a business matching session. Umai handled all events copywriting translations, RSVP, venue booking and coordination work etc. between Hong Kong & Japan.

Japan Chicken Restaurant Fair

Japan Chicken Restaurant Fair aimed for promoting Nagoya Cochin Chicken to Hong Kong people. 8 restaurants and shops are joined. Umai provided all-round PR and operation management services to them, including Facebook page management.

Taimeiken Tasting Session

Taimeiken is a famous omelette rice restaurant in Tokyo. Japan Egg Association invited Taimeiken's 3rd generation owner, Mr. Hiroshi Modegi, to come to Hong Kong and share his skills of making their signature omelette rice called "Tampopo." Umai handled all copywriting translations, RSVP, venue booking, shooting arrangement etc.

Exhibition

Hokuriku Business Exhibition (2018 ~ 2019)

Umai helps Ishikawa prefecture of Japan to hold a Business Exhibition in 2018~2019 for 2 years. The event includes B2B exhibition & Networking Party. Umai handled all events copywriting translations, RSVP, venue booking and coordination work etc. between Hong Kong & Japan.

Food Expo 2018 - Japan Pavilion@HKCEC

Umai assists the opening ceremony and stage event (including Chinese and Japanese cooking demonstration), as well as general management of Japan Pavilion in Food Expo 2018.

Ishikawa Crafts Pop-up Store

Ishikawa crafts pop-up store was opened in SOSO Causeway Bay. Umai provided PR service including Facebook page management and promotion video production.

Detective Conan X MCP One & SSC

Detective Conan is a famous animation from Japan. In the summer of 2019, 2 shopping malls, MCP One and SSC had some decorations and exhibition on Detective Conan. Umai provided PR service for the project, including press release write-up and shooting arrangement.

Greboo X MCP Central & Discovery

Greboo is a mascot of Kagoshima, Japan. In Chinese New Year 2019, a shopping mall, MCP Central & Discovery had some Greboo decorations. Umai provided PR service to them, including but not limited to press release write-up, interview arrangement.

Umai Communications Ltd.

About Us

Services